Franke Venture Studio

Defining the Brand Core: Learn how strong brands start with clarity, not visuals. You'll explore purpose, audience, and positioning as the foundation of brand identity.

Defining the Brand Core: Learn how strong brands start with clarity, not visuals. You'll explore purpose, audience, and positioning as the foundation of brand identity.

It's always a good lesson: Focus on learning by doing. You'll examine how experimentation, reflection, and iteration drive growth and adaptability over time.

How do you define the offer? By focusing on turning AI-generated possibilities into insight and direction. You'll learn how to synthesize outputs, spot weak ideas, and decide what is actually worth pursuing.

How do you define the offer? By focusing on turning AI-generated possibilities into insight and direction. You'll learn how to synthesize outputs, spot weak ideas, and decide what is actually worth pursuing.

Let's talk business!  Translate traction and learning into a sustainable business model. We'll explore how ventures create, deliver, and capture value over time.

Let's talk business!  Translate traction and learning into a sustainable business model. We'll explore how ventures create, deliver, and capture value over time.

This session will focus on building customer personas. We'll practice structured ways to use AI to explore problem spaces, surface patterns, and challenge assumptions. You'll learn how to move from vague ideas to clearer opportunity areas without outsourcing thinking.

This session will focus on building customer personas. We'll practice structured ways to use AI to explore problem spaces, surface patterns, and challenge assumptions. You'll learn how to move from vague ideas to clearer opportunity areas without outsourcing thinking.

Step Up to the Mic Nights are informal, low-pressure opportunities to share ideas, test thinking, and get real feedback. Students can pitch a problem, an idea, or a question—and learn by listening to others do the same.