Franke Venture Studio

Ever wonder what makes an idea worth pursuing? Sure, there are lots of things to be "solved" but what's to say anyone else will find value in your solution?
What really is entrepreneurship? How does a great start-up idea evolve?
This session will inspire students to think entrepreneurially and understand what makes a problem or idea worth pursuing.

Acting Without a Map: How do you build comfort with risk and ambiguity? Learn to develop practical frameworks for tackling ambiguous challenges. You'll practice reframing problems and generating thoughtful, human-centered solutions.

Let's bring the brand to life! How do you reframe marketing as experimentation and feedback. You'll explore how early marketing tests assumptions, shapes messaging, and builds traction over time.

Let's bring the brand to life! How do you reframe marketing as experimentation and feedback. You'll explore how early marketing tests assumptions, shapes messaging, and builds traction over time.

This session will explain how to map the market. How do you translate brand strategy into expression? You'll examine tone, language, visual identity, and consistency across touchpoints.

This session will explain how to map the market. How do you translate brand strategy into expression? You'll examine tone, language, visual identity, and consistency across touchpoints.

Step Up to the Mic Nights are informal, low-pressure opportunities to share ideas, test thinking, and get real feedback. Students can pitch a problem, an idea, or a question—and learn by listening to others do the same.

All about growth!  Let's look beyond the early stages to see what it takes to grow responsibly. You'll examine operations, systems, and decisions that enable long-term impact and scale.

All about growth!  Let's look beyond the early stages to see what it takes to grow responsibly. You'll examine operations, systems, and decisions that enable long-term impact and scale.